SEO or Search Engine Optimization is the process of getting your website or blog to the peak listing of search engines so that you can get free, organic traffic from search engines. This article aims to provide you basic SEO tips for blogs especially those that are powered by WordPress.
If you have started a new blog or website, then you may not have many visitors in the preliminary stage. This happens because search engines do not prefer new websites or blogs over the established websites.
The well established blogs or sites have many visitors and several links and hence are commendable by the search engines. Over a time period, your website or blogs grow with more links and contents and that helps you to make traffic over your sites. But not all bloggers get this right.
Some bloggers really need to work very hard to get their site noticed by the readers. For that, the beginners should follow effective and efficient SEO tips and techniques that can help them to bring their business and blogging into the notice of the audience. Your blogs are recognized by the search engines only if it has excellent content and SEO techniques done.
Google and other search engines have only one intention which is providing everyone the most relevant content when people search for an information. That can be actually referred as ideal system.
So, here comes the duty for every blogger to provide correct and meaningful information and not to trick them as the return could be a damaging one. Write high quality content and always provide accurate, up-to-date information.
Stay away from any black-hat SEO techniques, focus on great content and follow the basic SEO tips and techniques described below.
Basic SEO tips every blogger must follow
Here are the basic SEO tips and techniques that all bloggers must follow, without fail. There are some advanced tips as well but they are out of scope for this article and should be done by an SEO expert or a professional. However, nothing to worry. If you follow these SEO tips, you will be fine.
Focus on quality content
This can’t be stressed enough. There is no alternative to this. As already mentioned above, you need to produce and publish articles of high quality that is of great value to the readers.
Don’t write just for the sake of writing. Keep your target audience in mind. Ask yourself, is this going to add some value to your readers? If yes, half the battle will be won.
Install a good SEO plugin
I use former one ie WordPress SEO by yoast.
Get your permalinks right
One of the very important rules of basic SEO tips for blogs is to get the correct permalink structure. Generally, the new bloggers or website owners don’t have the knowledge of optimizing the permalink.
For optimizing the permalink in WordPress, go to settings and click on permalink. There you can select the “Post name” option. This will get you achieve and create a simple URL structure.
Title tag is very important component that decides the ranking of the site. Including keywords into the title is a good idea. Construct a title that would be of interest to the visitor and act as a catchy medium for the readers to read the content. Search engines also view this title and determine the fact of what the site content includes.
The title tag is something which is shown at the top of the browser window. It actually is the first line that people see in the search result followed by a URL and description.
More focus must be provided at the starting words as search engines and audience scan the early words and decide the blogs ranking or reader clicking the future links.
After the title, the next important stuff is Meta description. It is the content that search engines show in the snippet, i.e. the description shown below the URL. It is usually the keyword the searcher was looking for.
You also have to make sure that Meta description must be efficient. These two are very important parts which help to dig out reliable and necessary information about the various sections and pages of your site.
While being alert at the time of constructing meta description, you will make sure that your post rank will go high on the search engines. This will become a reason for more traffic on your site attracting audiences to visit your post.
This is one thing to focus maximum on. No compromises should be made with the quality of the content and its description. Search engines penalize those sites with poor quality content and generally the ones which get copied from other sites. Originality is one specific requirement within the content. To make a better quality of content make sure that you also include keywords in the body of the blog specifically in the prior section. The second thing to be kept in mind is don’t repeat the keyword too much in the post.
Relevant image in the blog post makes your site more appealing and attractive for users to visit. Such images in can be easily optimized for search engines so that it can attract a little more traffic. Optimizing images include adding good title and ‘alt’ attribute to the image that best describes it. You should add some keywords in the title and alt attribute but don’t overdo it.
The links to your blog from other websites/blogs also play an important role in getting high rank on the search engines and in turn attract visitors to your site. It provides an evident advantage but generally people practicing SEO fail to see this matter of fact. If you get links from other blogs then it serves to bring you many visitors to your site. You just have to write something that people are interested in so that more links to your site can be provided. If all goes well then things will get into place automatically.
Anchor text can be described as a text that people use while linking. For instance, if I created a link for Tips to Start Blogging, it links to BloggingStudio.com. The text “Tips to Start Blogging” is the anchor text here. Anchor text is a important factor as it tells search engines what other post and websites tell about your site. Generally anchor text is used in linking pages or post, blogs, sign in the form etc. It’s just you have to focus on providing specific keywords in your anchor text. Search engines, especially Google gives priority to keywords rooted with anchor text.
But in all this, the blogger or site developer must make sure that there must not be too many links on the site that would actually irritate or frustrate the reader. In such cases it is necessary to be specific with the links that are related to your post.
If you update your site or post then these xml sitemaps let the search engines know that. This is again a SEO tip for bloggers and can work the same in WordPress to achieve the ultimate motive of high ranking on the search engines in order to attract visitors. In order to automate the process of creating and updating sitemaps, you can use the Google XML Sitemaps plugin for WordPress. Once you have created your sitemap, don’t forget to submit it to the search engines such as Google, Bing and Yahoo.